I have a feeling in Morocco, particularly in the traditional south, of an omnipresent “nowness”, with no estranged or compartmentalised past or future; where, with the same acceptance for the shifting shapes of the sand dunes, human artefacts are let go of thoughtlessly and human memories float off easily

  When I moved to Morocco I first fell in love with the food, then with the power inherent within it. Whenever I got a cold my house manager would whip me up a brew of honey, lemon, cinnamon and olive oil. Something she drinks every day to keep coughs and colds...

Preface by Cara, our Principal Copyright AIMTours 2023 I love these anecdotes and knowledgeable words of advice below from Pauline, an interior designer with a Master degree in interior design and a long career in publishing on that subject; who splits her time...

Everyone can appreciate the good life – la dolce vita – but what does this look like in an exotic place such as Morocco? Imagine arriving in Marrakech and experiencing a quasi-mystical, dream-like day, like a protagonist from a Fellini film, living la dolce vita in the Marrakech medina.

Insights from our go-to Guide in Chefchaouen and Cara on the most instagrammed city in Morocco.

Old Morocco is not exempt from the cultural dilution and pollution of contemporary living. Read on for how you can make a difference to this, whilst having the adventure of a lifetime.